You Only Live Once
RATP
Parisian transport network RATP has decided to raise awareness on the dangers of train-surfing, a highly dangerous practice that involves riding on moving trains. The idea was to produce a mobile game in collaboration with a famous influencer in the world of free-running. Throughout the game, users have to play by avoiding obstacles and making quick decisions. But be warned, you can only play once: as in real life, there are no second chances.
Roles & Services
Advergame
Influence
Mobile game
Retrograming
Train-surfing is a dangerous practice that causes accidents every year. The game was a way of getting a strong message to the parkour and free-running community.
Credits
Agency
We are social
Design & digital production
Cher ami
Sound design
Julien Bourriaux
