Girl Parfum
Rochas
Girl is more than a fragrance! It’s a state of mind, a manifesto for respecting nature, body and spirit. To support this commitment, we have developed a global digital strategy with social media, influence and activation on a 100% feel good mini-site.
Roles & Services
- Activation
- Digital strategy
- Influence
- Instagram lens
- Social media
- User Generated Content
Girl is the fragrance of a generation that is committed, assumes its individuality and wants to be happy without fearing tomorrow.