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- Brand Content
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RATP
The Paris transport network RATP launched an awareness campaign targeting young people about the extreme dangers of train surfing — a practice that has gained popularity on social media and involves climbing onto moving trains.
Our campaign, created in collaboration with a well-known freerunning influencer, centers around the development of a video game. Throughout this game, players must avoid obstacles and make quick decisions. But there’s a twist: you only get one chance to play. Just like in real life — there are no second chances.
Services :
- Advergame
- Influence
- Jeu mobile
- Mobile game
Train surfing is a dangerous practice that causes accidents every year. The game serves as a powerful way to deliver a clear message within the parkour and freerunning communities.
Credits :
- We Are Social Agency
- Julien Bourriaux Sound Design
- Cher Ami Design & Digital Production
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