Engraved stories

Action Innocence

To combat bullying in schools, Action Innocence is launching an original campaign to engrave illustrations directly onto pupils’ desks. Created by renowned graffiti, animation and comic book artists, these engravings are brought to life using augmented reality to present different scenes of harassment and encourage students to speak out.

Roles & Services

Engraving

Illustration

This campaign addresses children directly in their environment, through the technologies they use. It’s their way of seeing the world. It will be much more meaningful than traditional campaigns.