Be the Drop
Jean-Paul Gaultier
For the launch of Jean-Paul Gaultier’s new Mâle and Classique fragrances, we created a unique immersive virtual reality experience. The idea is to allow viewers to follow the path of a drop in a still, to experience a dreamlike plunge into the heart of the juice-making process and discover the different notes of the fragrance.
Roles & Services
3D
Digital agency
Digital production
Phygital
VR
WEBSITE
These two fragrances lay bare the house’s classics, both in the shape of their bottles and in the olfactory formula that sublimates the essential: the fragrance itself.
Credits
Agency
heaven
Design & digital production
Cher Ami
3D Design
Panoply
Sound design
Echoic
