Be the Drop
Jean-Paul Gaultier
For the launch of Jean-Paul Gaultier’s new Mâle and Classique fragrances, we created a unique immersive virtual reality experience. The idea is to allow viewers to follow the path of a drop in a still, to experience a dreamlike plunge into the heart of the juice-making process and discover the different notes of the fragrance.
Roles & Services
- 3D
- Digital agency
- Digital production
- Phygital
- VR
- WEBSITE
These two fragrances lay bare the house’s classics, both in the shape of their bottles and in the olfactory formula that sublimates the essential: the fragrance itself.